Redesign the whole experience, capturing the essence of surfing through all their products and services. We wanted to evoke the stoke and excitement of riding waves, both in and out of the water whilst using the app, interacting with the brand and their website. Our goal was position Dawn Patrol as leaders within surf tracking and surf performance, and ultimately capture surfers of all levels to use the app and make them feel connected to the sport and between each other.

We embarked on an epic journey to completely revamp the surfing experience, infusing every aspect of Dawn Patrol products and services with the true essence of riding waves. Our mission? To ignite the stoke and thrill of surfing, whether you're shredding in the water or engaging with our app, brand, and website. Our ultimate aim was to establish Dawn Patrol as the frontrunners in surf tracking and performance, while fostering a deep sense of connection to the sport and among surfers of all levels. Get ready to dive in and ride the wave of unparalleled surf experiences!

Our big idea: "Stoked anytime, anywhere." With the Dawn Patrol app and campaign, we've brought the stoke of surfing beyond the water. Now users can relive their favorite moments and feel the thrill, even outside the lineup. With comprehensive performance analysis features, surfers can continually improve their skills and keep their stoke alive. Our attention to detail and deep understanding of the surfing lifestyle ensure that every interaction with the app and brand evokes the same stoke we experience when surfing. Get ready for an unmatched fusion of technology and passion that keeps the stoke burning, wherever you are.